Wednesday, September 08, 2010

Best Copy Ever!


When I was a freelancer the tone in all my brand copy danced around cheeky luxury, but I must say this takes it to a whole new level. I do not know who is responsible for this piece of literary excellence but this blogger says drinks on me. (As seen in the fall 2010 issue of the Philadelphia Magazine)

The Umbrella
“A stylish woman strolls through the lobby. Her doorman gives her a knowing smile as she heads down the block to her favorite boutique. While inside, a steady rain begins to fall. Caught off guard by the weather and reluctant to emerge from shelter, she opens the door and to her surprise finds her statuesque doorman waiting with an umbrella. The woman is escorted home safe, sound, and pleasantly dry.

Another everyday encounter of luxury living legendary service. Experience it for yourself – exclusively at the Residences at The Ritz-Carlton.”

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