Thursday, September 23, 2010

IDEO lets us know that there are people out there thinking miles ahead of Apple


The Future of the Book. from IDEO on Vimeo.

From the brilliant team at IDEO a fantastic lesson not just thinking outside the box but rather blowing the box into a zillion pieces. There are so many fantastic little nuisances with this project on top of all the real world applications that take this e-book experience to a level far beyond current market trends. I remember having similar excitement over the Microsoft Courier project, but alas that was canceled. So here is hoping that Nelson / Coupland / Alice will one day see consumer light.

2 comments:

ET said...

this seems pretty cool (if a bit cute), but i'm not sure i could imagine it actually happening. this is sort of the issue with idea-ware, you don't really have to do the work, just make a snazzy video.

And what, if anything does this have to do with apple? and if it has to do with them, doesn't it have to do with every other company that develops e-book software?

i'm sure you're guaranteed lots of traffic for that mention tho. ;)

J Nespodzany said...

The call out to Apple has more to do with their self-proclaimed forward thinking when it comes to how people relate to hand-held device interaction rather then the quest for SEO. A perfect example of this is just about any Ipad commercial. But I do enjoy peoples jump to defend them ;-)