Monday, October 04, 2010

Found Packaging: 8th Continent Soymilk

While at my local Target this weekend I spotted a carton of 8th Continent Soymik. I dont really care for soy milk, which is starting to become a problem due to my increasing battle with an advancing lactose intolerance, but I do love this packaging. Designed by UK artist Ben Javens this design harkens back on an age of innocence. A time when we used to relish in our retail ignorance and not have to stand there with our smart phone translating the ingredient lists of every thing we put in our shopping cart. Now if they can just design some fun carefree rice milk packaging it will wind up in mine.

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