How does the highly style forward mind behind Diesel's brand Renzo Rosso celebrate his 55th birthday? With a big ole bash staring such acts as N.E.R.D. and Wyclef of course. And what does his beloved brand get the man who undoubtedly has everything for his birthday? A very limited edition, vary large chronograph watch entitled "This is my time". The face of this behemoth highlights the day of celebration with a large typographic 9, 15, 55. Interested in owning one? With only 5555 of them made worldwide, and everyone attending this birthday party getting one along with the birthday boy himself you better find one soon. Philadelphia's very own Diesel store received only eight and after my visit now only has seven.
Check out some video from the event here & here.