Thursday, October 07, 2010

Study in Steel

From my ephemera collection, Study in Steel. I found this fantastic piece when I was living in Pittsburgh at a book store in Oakland called Caliban Books. Pressed in 1962 this collateral set was designed to promote Pittsburgh's steel industry. For this set the Pittsburgh steel industry tasked Peter Muller-Munk Associates to:
“explore the personality of steel to develop design concepts for modern, indoor-outdoor family living.”
With a heavy Sterling Cooper Draper Pryce feel, I cant help but to wonder what this design would look like and focus on if it were done today.

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